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Unique Cruise Solutions The news you need to know |
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Cruise News for the Corporate Travel Professional |
October 2009 Edition |
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Silversea's newest addition to the fleet is attracting a lot of customer attention. |
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Silver Spirit's 91-day ‘Grand Inaugural’ is drawing in new
customers with thirty percent of them booking Silver Spirit’s ‘Grand Inaugural
Voyage’ for the full 91-day cruise, from Fort Lauderdale around South America to
Los Angeles and on to New York. More than 30 passengers are staying even longer,
with one couple booking 154 days straight. And much to Silversea's delight, 20% of the full-voyage contingent are new to Silversea Cruises. ‘We knew our past guests would appreciate the ship and all the new bells and whistles. But we’re pleasantly surprised by the 20% who are new to Silversea,’ said Brad Ball, the line’s director of media relations. What these people are hearing and reading about Silver Spirit gives them the confidence to book a long voyage, he added. The 540-passenger vessel is nearing completion at Fincantieri’s Ancona yard for a December delivery. After a Mediterranean holiday cruise and a crossing from Lisbon to Fort Lauderdale, where the naming ceremony is scheduled on Jan. 21, the ‘Grand Inaugural Voyage’ sets off for more than 45 ports in 20 countries. The new ship is selling from top to bottom, Ball said, with Silver Spirit offering the richest accommodations mix in the fleet. All the Owner’s and Grand Suites are booked for the full 91-day voyage, and most of the Silver Suites are taken, too. A few are available on some segments. ‘We do expect all the segments to sell out,’ Ball said. The price for a two-bedroom Owner’s Suite is $129,000 per person. Full-voyage pricing starts at $42,108 per person, including all available incentives and complimentary amenities such as four exclusive on-shore events. In line with Silversea’s target mix, half of the ‘Grand Inaugural Voyage’ customers are from North America, and half are international, particularly from the UK, continental Europe and Australia/New Zealand. Some Latin Americans are booking, too, with Brazil one of the line’s fastest growing international markets. Certain segments of the 91-day voyage, such as the one that visits Brazil during Carnival in Rio -- where full-cruise guests are treated to prime seating for the samba school parades -- are drawing younger customers. ‘This ship is attractive to a younger demographic overall because of the six dining venues, the outdoor dining options, the more than 8,000sq ft spa and all the entertainment venues,’ Ball said. ‘It has a lively vibe that is very appealing to a younger demographic.’ |
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Worldwide Travel & Cruise Assoc., Inc. 150 S. University Dr. Ste E, Plantation, FL 33324 - USA Tel: +1 954 452 8800 Fax: +1 954 252 3945 EMail: sales@cruiseco.com |
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Designed & Published by: Worldwide Media. |
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